PEI Tourism
During my tenure at Prime Creative, I worked with Tourism PEI to plan and execute its 2012 creative campaign. The project entailed strategy development, creative development and execution and working with the department's other partners such as NEO (Ogilvy Media Buying/Planning) and Mosaic (Event Planning & Execution).
MyPlay Demo
Project with Atlantic Lottery and the NS Gaming Corporation to launch the new MyPlay responsible gaming card. Increased player enrollment in MyPlay by 66 percent; surpassing client expectations and two months ahead of schedule. Visit the website below to try out a demo of the My-Play system and also view a short video description.
eastlink Rebranding
Eastlink started as a small Nova Scotia cable TV business, but has evolved into a national company that provides entertainment and communication services including cable, HD, Internet and telephone to residential and business customers. In preparation for launch of their new cellular service and under increased competitive pressure, Eastlink needed to redefine the Eastlink brand platform and recalibrate the Eastlink brand identity.
Toyota
I have worked with both the Atlantic Toyota Dealers Association and Prairie Toyota Dealers Association. For both clients, I led the development of marketing, advertising and sales promotions and led internal teams consisting of creative, media, strategy planners, social media and digital experts. Both client accounts had annual multi-million dollar budgets.
